Memphis native Harold Burson, co-founder of public relations giant Burson-Marsteller (now Burson Cohn & Wolfe) and an architect of the modern public relations industry, was celebrated in his hometown with a very special event, Evening with an Icon: Harold Burson, Public Relations Pioneer at the Halloran Centre. Harold Burson is perhaps the most recognizable name in the public relations industry today. Along with partner Bill Marsteller, he built a global enterprise of more than 60 offices on six continents, and he was described by PRWeek as "the century's most influential PR figure.”